Blar i BI Open på forfatter "Arntzen, Erik"
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Analyzing motivating functions of consumer behavior: Evidence from attention and neural responses to choices and consumption
Pawar, Sanchit; Fagerstrøm, Asle; Sigurdsson, Valdimar; Arntzen, Erik (Peer reviewed; Journal article, 2023)Academia and business have shown an increased interest in using neurophysiological methods, such as eye-tracking and electroencephalography (EEG), to assess consumer motivation. The current research contributes to this ... -
An Explorative Study on Heuristic Effects of Healthy Food Labels in an Online Shopping Situation
Fagerstrøm, Asle; Richartz, Philip; Arntzen, Erik; Sigurdsson, Valdimar (Journal article; Peer reviewed, 2021)This study focuses on the representativeness heuristic effects of healthy food labels on consumer choice of healthy food. A within-subject experiment was arranged to identify whether consumers rely on representativeness ...